::::IIVU ASKARII:::: Mkt501 online quiz# 1

My quiz

Question # 1 of 15 ( Start time: 11:01:46 AM )  Total Marks: 1 

Market –oriented firms focus on: 

Select correct option: 

 

 Retailers

 Distributors

 Customers

 Wholesalers

 

 

Question # 2 of 15 ( Start time: 11:02:22 AM )  Total Marks: 1 

Which of the following is an example of ancillary service? 

Select correct option: 

 

 Warranty

 Promotion

 Labeling

 Packaging

 

Question # 3 of 15 ( Start time: 11:02:41 AM )  Total Marks: 1 

Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features? 

Select correct option: 

 

 Product 

 Price

 Promotion

 Place

 

Question # 4 of 15 ( Start time: 11:03:11 AM )  Total Marks: 1 

Which of the following is the task of selecting an overall company strategy for long-run survival and growth? 

Select correct option: 

 

 Mid-term planning

 Short-term planning

 Annual market planning

 Strategic market planning

 

 

Question # 5 of 15 ( Start time: 11:03:33 AM )  Total Marks: 1 

All of the following are the examples of controllable factors EXCEPT: 

Select correct option: 

 

 Line of business

 Corporate culture

 Overall objectives of organizations

 Competition in the market

 

Question # 6 of 15 ( Start time: 11:04:01 AM )  Total Marks: 1 

Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others? 

Select correct option: 

 

 Consumer markets

 Business markets

 Global markets

 Government markets

 

Question # 7 of 15 ( Start time: 11:04:26 AM )  Total Marks: 1 

Which of the following is included in task environment? 

Select correct option: 

 

 Economy

 Technology

 Media

 Promotion

 

Question # 8 of 15 ( Start time: 11:04:47 AM )  Total Marks: 1 

Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? 

Select correct option: 

 

 Product 

 Price

 Place

 Promotion

 

Question # 9 of 15 ( Start time: 11:05:14 AM )  Total Marks: 1 

While considering the place for a product which of the following is important for customer. 

Select correct option: 

 

 Communication

 Convenience

 Cost

 Solution 

 

Question # 10 of 15 ( Start time: 11:05:44 AM )  Total Marks: 1 

Pictures and specification of product are added in which of the following part of the marketing plan? 

Select correct option: 

 

 Financial summary 

 Executive summary

 Situation analysis

 Appendix

 

 Question # 11 of 15 ( Start time: 11:06:16 AM )  Total Marks: 1 

Which of the following aggressive strategy is without direction? 

Select correct option: 

 

 Reactor

 Analyzer

 Defender

 Prospector

 

Question # 12 of 15 ( Start time: 11:06:16 AM )  Total Marks: 1 

Retailers are considered under which of the following envirnment?

Broad

Weak

Task

Competitive

 

Question # 13 of 15 ( Start time: 11:07:06 AM )  Total Marks: 1 

The _____ is the central instrument for directing and coordinating the marketing effort. 

Select correct option: 

 

 Business plan

 Production plan

 Market plan

 Selling plan

 

 

Question # 14 of 15 ( Start time: 11:07:32 AM )  Total Marks: 1 

The marketing plan should open with a brief summary of the main goals and recommendations. This is called: 

Select correct option: 

 

 Business analysis

 Situation analysis

 Executive summary

 Mission statement

 

Question # 15 of 15 ( Start time: 11:07:55 AM )  Total Marks: 1 

Which of the following tells about the details of the plan? 

Select correct option: 

 

 Title page

 Market analysis

 Marketing strategy

 Executive summary

 

--

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because 

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Admin Dua Waqar (MBA Finance)

[CS507, MKT501 , FIN623 , FIN630 , FINI619, MGT613]

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