[vu-students] mgt 301 Quiz # 1 Solved By Afaaq

MGT301 - Principles of Marketing

Quiz # 1
Solved By Afaaq

Start Date Apr 26, 2011 12:00 AM

End Date Apr 28, 2011 11:59 PM

Total Marks 15

Question # 1 of 15 ( Start time: 02:49:21 PM ) Total Marks: 1

Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers?

Select correct option:

Target audience

Segmentation

Target market

Focus group

Question # 2 of 15 ( Start time: 02:50:50 PM ) Total Marks: 1

A company division, a product line within a division, or sometimes a single product or brand refers to which one of the following concepts?

Select correct option:

A market

The BCG

An SBU

An initiator

Question # 3 of 15 ( Start time: 02:51:55 PM ) Total Marks: 1

The BCG growth-share matrix classifies which of the following four types of SBUs?

Select correct option:

Product; price; promotion; placement

Sales; market share; price; promotion

Stars; cash cows; question marks; dogs

Planning; organizing; leading; controlling

Question # 4 of 15 ( Start time: 02:52:09 PM ) Total Marks: 1

ABC Company is identifying and developing new markets for its current product. ABC Company is exploring possibilities for which of the following strategies?

Select correct option:

Product development

Market penetration

Diversification

Market development

Question # 5 of 15 ( Start time: 02:52:43 PM ) Total Marks: 1

What can be offered to a market to satisfy a need or want?

Select correct option:

Service

Customer value

Product

Quality

Question # 6 of 15 ( Start time: 02:53:31 PM ) Total Marks: 1

How many forces are in a Porter's model of competition?

Select correct option:

Three

Four

Five

Six

Question # 7 of 15 ( Start time: 02:54:40 PM ) Total Marks: 1

Which one of the following is not the component of micro environment?

Select correct option:

Suppliers

Competitors

Political

Intermediaries

Question # 8 of 15 ( Start time: 02:55:09 PM ) Total Marks: 1

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished?

Select correct option:

Focus groups

Mail surveys

Personal interviews

Observation

Question # 9 of 15 ( Start time: 02:56:35 PM ) Total Marks: 1

Marketing strategies are developed on the basis of which of the following?

Select correct option:

Opportunities

Strength

Threats

Weakness

Question # 10 of 15 ( Start time: 02:57:30 PM ) Total Marks: 1

Which one of the following step is the first step of research?

Select correct option:

Defining the problem and research objectives

Developing the research plan

Implementing the research plan

Interpreting and reporting the findings

Question # 11 of 15 ( Start time: 02:57:49 PM ) Total Marks: 1

Publics--carry news, features, and editorial opinions refers to which of the following publics?

Select correct option:

Financial publics

Media publics

Government publics

Citizen-action publics

Question # 12 of 15 ( Start time: 02:58:15 PM ) Total Marks: 1

Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society?

Select correct option:

Natural environment

Political environment

Societal environment

Cultural environment

Question # 13 of 15 ( Start time: 02:58:54 PM ) Total Marks: 1

Which public take developments into account on larger scale?

Select correct option:

Financial publics

Media publics

Government publics

Citizen-action publics

Question # 14 of 15 ( Start time: 03:00:01 PM ) Total Marks: 1

Observers have noted a shift from a "me-society" to a "we-society." Which of the following statement reflect this statement?

Select correct option:

People's views of themselves

People's views of others

People's views of organizations

People's views of society

Question # 15 of 15 ( Start time: 03:00:27 PM ) Total Marks: 1

All of the following options are the part of 4 Cs EXCEPT:

Select correct option:

Care

Choice

Community

Culture

Remember Me In Your Prayers
Best regard's
Muhammad Afaaq
MBA 4^th (Final Semester) Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
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