::::IIVU ASKARII:::: MGT301 Marketing

When Kodak sets the general price range of its cameras low and its related film high,

it is practicing which one of the following pricing?

Select correct option:

Market-penetration pricing ????

Market-skimming pricing

Product line pricing

Captive-product pricing????

 

What does the meaning of the physical arrangement of the illustration, headline,

subhead line, body copy and the signature?

Select correct option:

Copy

Art design

Layout ????

Storyboard ????

 

At the very least, which of the following identifies the product or brand that might

also describe several things about the product?

Select correct option:

Label ????

Style

Package

Brand ????

 

 

A customer pays Rs.10,000/- and receives a Sony television set in return. What does this

example shows?

Select correct option:

Exchange ????

Transaction ????

 

Question # 20 of 20 ( Start time: 02:19:02 PM ) Total Marks: 1

A network of networks that consists of millions of smaller domestic, academic, business,

and government networks, which together carry various information and services. Which

one of the following networks represents it?

Select correct option:

LAN ????

Intranets

Extranet

Internet ????

 

Question # 7 of 20 ( Start time: 11:38:14 PM ) Total Marks: 1

A situation where potential suppliers quote a confidential price to the buyer refers to which one of the following options?

Select correct option:

Price fixing ????

Competitive bidding ????

Rapid penetration

Slow skimming

 

Delivery of customer satisfaction at a profit is known as:

Select correct option:

Sales

Price

Marketing ????

Value ????

 

Companies begin their marketing with one targeted segment and then expand into other segments refers to which of the following concepts?

Concentrated

Multi segment ????

Total market

Target marketing ????

 

If the competitor's price cut harm the company's sales and profit then what should your

company do:

Hold the current price ????

Increase the price

Decrease the price

Either increase or decrease the price ????

 

Question # 11 of 20 ( Start time: 07:13:08 PM ) Total Marks: 1

Annual licensing fees and monthly rent for a day care center are examples of which one

of the following costs?

Select correct option:

Fixed costs   ????

Variable costs

Derived costs

Total costs   ????

 

 

 

Question # 16 of 20 ( Start time: 07:16:46 PM ) Total Marks: 1

To attract customers into stores, ABC Company advertises its milk at less than cost, hoping that customers will purchase other groceries as well. It reflects which one of the following pricing strategy?

Select correct option:

Special-event pricing  ????

Experience curve pricing  ????

Superficial discounting

Loss leader pricing  ????

 

Question # 16 of 20 ( Start time: 07:31:43 PM ) Total Marks: 1

A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?

Select correct option:

Straight rebuy purchase  ??

Delayed purchase

New-task purchase ??

Modified rebuy purchase

Question # 17 of 20 ( Start time: 07:32:19 PM ) Total Marks: 1

Which one of the following pricing policy may result in losing money on the product?

Select correct option:

Price leader

Psychological discounting

Penetration pricing ??

Special-event pricing        ??

 

Question # 9 of 20 ( Start time: 07:43:32 PM ) Total Marks: 1

Hybrid marketing channels are also known as

Select correct option:

Vertical Marketing Systems

Horizontal Marketing Systems

Multinational Distribution Systems ??

None of above ??

 

Question # 1 of 20 ( Start time: 07:52:18 PM ) Total Marks: 1

What can we say about the size of the business market compared to consumer markets?

Select correct option:

It is same

It is smaller ??

It is huge

No need to compare ??

 

 

Question # 18 of 20 ( Start time: 08:07:00 PM ) Total Marks: 1

Pak Suzuki Motor Company needs to assess the company's image relative to a new

competitor. The time schedule is flexible, the research budget is very limited and a low

response rate will not be a major problem. Which one of the following survey would be

used by Pak Suzuki Motor Company?

Select correct option:

Mail ??

Telephone ??

Personal interview

Population

 

Question No: 3 ( Marks: 1 ) - Please choose one

Mr. Salman works for an organization in which his purchases must be accountable to the

public. His buying procedures are extremely complex. Based on this description, he

works for an organization in which market type?

► Reseller

► Producer ??

► Supplier ??

► Government ??

 

 

Question No: 10 ( Marks: 1 ) - Please choose one

The success of each channel member depends on the performance of which of the following?

► Key channel members

► The entire supply chain ??

► The manufacturer ??

► The wholesaler

 

Question No: 11 ( Marks: 1 ) - Please choose one

An organization is issuing a circular regarding the new credit term to all the employees.

In this statement, organization is representing what?

► Media

► Source ??

► Decoder

► Sender ??

 

Question No: 13 ( Marks: 1 ) - Please choose one

Marketing managers at General Motors are determining what proportion of the budget

would be spent on magazine, television and radio advertisements based on the cost and

effectiveness of each. What is the name of the plan prepared by the marketers at GM?

► An advertising-allocation plan ??

► A media plan ??

► An arbitrary allocation plan

► An objective-task plan

 

Question No: 14 ( Marks: 1 ) - Please choose one

Mr. Rahil is shopping at a departmental store. He completes an entry form at the checkout for a prize draw which gives him a chance to win a new car. He is participating

in which of the following?

► Consumer contest ??

► Sales contest

► Sales competition

► Consumer sweepstake ??

 

Question No: 46 ( Marks: 1 ) - Please choose one

The alternatives to increasing the price could be:

► Increasing product size

► changing the product packaging ??

► None of the above ??

► reducing product size ??

 

Question No: 33 ( Marks: 1 ) - Please choose one

Which of the following has a greater amount of risk, control and profit potential?

► Importing

► Joint Venturing

► Direct Investment ??

► Exporting ??

 

Question No: 5 ( Marks: 1 ) - Please choose one

If BATA Company Ltd. has slow sales growth, profits are nonexistence and there are

heavy expenses incurred. Which of the following stage is being faced by the BATA?

► Introduction ??

► Growth

►Maturity

► Decline ??

 

Question No: 13 ( Marks: 1 ) - Please choose one

Which of the following advertising is used heavily for creating a primary demand when

introducing a new product in the market?

► Persuasive advertising ??

► Informative advertising ??

► Comparative advertising

► Institutional advertising

 

Question No: 14 ( Marks: 1 ) - Please choose one

Mr. Nabeel works for a cosmetics manufacturer and is responsible for ensuring that

resellers have adequate quantities of products when and where they need them. Mr.

Nabeel is also devoting much of his time towards helping retailers promotes these

products. Mr. Nabeel is performing the role of which one of the following salesperson?

► A technical salesperson

► An advisory salesperson

► A promotional salesperson ??

► A trade salesperson ??

 

 

Question No: 15 ( Marks: 1 ) - Please choose one

Personal selling can be defined as which of the following communication?

► People communication

► Direct communication ??

► Interpersonal communication ??

► Local communication

 

 

Question No: 27 ( Marks: 1 ) - Please choose one

Which one of the following is used during the post purchase stage of the consumer's

purchase decision to reduce post purchase anxiety?

► Sales promotion and advertising

► Personal selling and advertising ??

► Publicity and advertising

► Public relation and sales promotion ??

 

Question No: 7 ( Marks: 1 ) - Please choose one

Customer service is another element of product strategy. The first step is to survey

customers periodically to assess the value of current services and to obtain ideas for new

ones. From this careful monitoring, marketer has learned that buyers are very upset by

repairs that are not done correctly the first time. What is the name of these types of

services?

► Brand equity services

► Product support services ??

► Social marketing services

► Unsought product services ??

 

The Shirt Company utilizes a push strategy to sell the shirt line. Its basic promotional

tool is discount. These discounts offered to middlemen are referred to as which one of the

following discounts?

► Trade ??

► Cumulative

► Non cumulative

► Cash ??

 

Question No: 18 ( Marks: 1 ) - Please choose one

Which one of the following authorities might use several tools like news, speeches and

special events for the marketing purpose?

► Advertising agencies ??

► Advertising specialists

► Public relation professionals ??

► Computer programmers

 

Question No: 21 ( Marks: 1 ) - Please choose one

If a retailer from Islamabad orders a quantity of merchandise to be delivered to his store

in Lahore and is quoted a price that does not include transport costs, the retailer is paying

a price called:

► FOB destination

► FOB price ??

► Geographic price

► Base-point price

 

Question No: 38 ( Marks: 1 ) - Please choose one

Which of the following source of internet can be used to coordinate the consumers and

producers?

► Websites ??

► Search engines  ??

► Email

► Chat rooms

 

Question No: 43 ( Marks: 1 ) - Please choose one

Identify three considerations companies should balance when setting their marketing

strategies.

► Company profits, society's interests, and consumer wants ??

► Existing products, customer needs, and market trends ??

► Customer wants, integrated marketing techniques, and profit margins

► Selling concepts, product integrity, and customer base

 

 

Question No: 46 ( Marks: 1 ) - Please choose one

Mr. X is interested in buying a carpet. Although the carpet is costly but there is very little

perceived difference between the brands. This is an example of:

► Complex Buying Behavior

► Variety Seeking Buying Behavior ??

► Dissonance Reducing Buying Behavior ??

► Habitual Buying Behavior

 

Question No: 47 ( Marks: 1 ) - Please choose one

All of the following are characteristics of business markets EXCEPT:

► Derived demand

► Inelastic demand

► Fluctuating demand ??

► Elastic demand ??

 

Question No: 13 ( Marks: 1 ) - Please choose one

The principles of personal selling described as which one of the following orientation?

► Service orientation

► Customer orientation ??

► Transaction orientation ??

► Relationship orientation

 

Question No: 33 ( Marks: 1 ) - Please choose one

Which of the following provide connection and interaction between the consumer and

company?

► Virtual communities ??

► Business to consumer

► Business to business ??

► E-Marketing

 

Question No: 45 ( Marks: 1 ) - Please choose one

The company develops the physical product in the ________stage.

► Idea generation

► Product development ??

► Test marketing

► Commercialization ??

 

Question No: 15 ( Marks: 1 ) - Please choose one

Location is extremely important to a retailer due to which one of the following reasons?

► Suppliers charge more to service stores in certain trading areas.

► A desirable location appeals to consumers' emotions and encourages them to buy. ??

► Location is the major determinant of store image.

► Location determines the trading area from which the store must draw its 

customers. ??

 

 

Question No: 18 ( Marks: 1 ) - Please choose one

Which type of wholesaler not only provides transportation and delivers products to

retailers, but also provides the service of placing products on retailers' shelves?

► Truck wholesaler ??

► Cash-and-carry wholesaler

► Rack jobber ??

► Mail-order wholesaler

 

Question No: 40 ( Marks: 1 ) - Please choose one

Which one of the following steps in the marketing research process deals in "defining the problems and research objectives, implementing the research plan, and interpreting and

reporting the findings"?

► Developing the research budget

► Choosing the research agency

► Choosing the research method ??

► Developing the research plan ??

 

Question No: 34 ( Marks: 1 ) - Please choose one

A firm that practices price competition engages in which one of the following strategy?

► Setting prices only as low as the second-lowest competitor ??

► Letting other firms cut price while it retains profitability

► Competing in both price and product differentiation ??

► Beating or matching the prices of competitors

 

Question No: 40 ( Marks: 1 ) - Please choose one

In its purchase of a small business computer, Mr. Ateeq asked that potential suppliers

provide information only on units with 1Mb of memory. As management evaluates the

purchase, it finds that 1Mb is inadequate for many of the software programs they use. In

this instance, the firm would need to modify which aspect of the purchase process?

► Searching

► Specification development ??

► Alternative evaluation ??

► Performance evaluation

 

Question No: 49 ( Marks: 1 ) - Please choose one

Information about consumers, competitors and channel members (wholesalers, and

retailers) is collected mostly from which one of the following sources?

► External environment ??

► Internal environment ??

► Top management

► Middle management

► Sales assistant

 

Question No: 46 ( Marks: 1 ) - Please choose one

In the Boston Consulting Group approach, which one of the following measure provides

a measure of market attractiveness?

► Business portfolio

► BCG matrix

► Market growth rate ??

► Relative market share ??

 

Question No: 8 ( Marks: 1 ) - Please choose one

Which of the following demands that business markets have more?

► Derived demands ??

► Steady demands

► Fluctuating ??

► Competitive

 

Question No: 41 ( Marks: 1 ) - Please choose one

First National Bank launches an innovative in-home banking system tied to personal

computers. The product is not widely accepted because bank customers don't see the need

for such a service. Which one of the following is the best discretion of product failure?

► Establishment of a customer information system ??

► Organization structure

► Technological advancement ??

► Scanning corporate capabilities

 

Question No: 47 ( Marks: 1 ) - Please choose one

When Nokia introduced its new mobile set in the market in response to consumer

demand, it was applying which one of the following concepts?

► Selling concept

► Production concept

► Customer concept ??

► Marketing concept ??

 

Question No: 9 ( Marks: 1 ) - Please choose one

Which of the following is NOT a primary motivation?

► Achievement

► Self-esteem ??

► Self-expression

► Attitude ??

 

Question # 13 of 15 ( Start time: 09:29:32 PM ) Total Marks: 1
Which one of the following factors influences the consumer buying decision process?
Select correct option:
Person-specific
Social ??
Demographic ??
Situational

 

Question # 11 of 15 ( Start time: 04:49:46 PM ) Total Marks: 1
The total market approach to finding a target market will probably be UNSUCCESSFUL when:
Select correct option:

Product differentiation is used
The firm defines the total market as its target market  ??
People within the market have heterogeneous needs  ??
People within the market have homogeneous needs

 

Question No: 9 ( Marks: 1 ) - Please choose one

Some banks have increased their market share by offering accounts especially for children in another city. This example illustrates which of the following growth strategies?

► Market penetration

► Market development ??

► Horizontal diversification ??

► Conglomerate diversification

 

Question No: 18 ( Marks: 1 ) - Please choose one

Which one of the following factor relates to family that influences consumer behavior?

► Cultural

► Social????

► Personal????

► Business

 

 

Question No: 28 ( Marks: 1 ) - Please choose one

With what groups do firms conduct concept testing for new products?

► Suppliers

► Employees

► Target customers

► Focus groups

Question No: 30 ( Marks: 1 ) - Please choose one

If the company's sales are slow down, and profits level off or decline. At which stage the company has reached?

► Introduction

► Decline????

► Growth

► Maturity ??

 

Question No: 9 ( Marks: 1 ) - Please choose one

Which of the following sets refers to the order of action in marketing control process?

► Measure performance – evaluate performance – corrective action – set goals ??

► Corrective action – set goals - measure performance – evaluate performance

► Set goals - Measure performance – evaluate performance - corrective action  ??

► Set goals - Measure performance – corrective action – evaluate performance

 

Agencies that buy goods and services in order to produce public services or transfer them to those that need them reflect which of the following markets?

► Reseller markets??

► Government markets??

► International markets

► Business markets

 

--
We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best.
 
Please visit www.vuaskari.com, get registered for old papers, quiz, assignments and GDBs...
You received this message because you are subscribed to the Google
Groups "VU ASKARI" group.
To post to this group, send email to askarivu@googlegroups.com
For more options, visit this group at
 
http://groups.google.com/group/askarivu?hl=en?hl=en