MGT301 - Principles of Marketing Quiz # 1 Solved By Afaaq Start Date Apr 26, 2011 12:00 AM End Date Apr 28, 2011 11:59 PM Total Marks 15 Question # 1 of 15 ( Start time: 02:49:21 PM ) Total Marks: 1 Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers? Select correct option: Target audience Segmentation Target market Focus group Question # 2 of 15 ( Start time: 02:50:50 PM ) Total Marks: 1 A company division, a product line within a division, or sometimes a single product or brand refers to which one of the following concepts? Select correct option: A market The BCG An SBU An initiator Question # 3 of 15 ( Start time: 02:51:55 PM ) Total Marks: 1 The BCG growth-share matrix classifies which of the following four types of SBUs? Select correct option: Product; price; promotion; placement Sales; market sh...
Assignments,Papers
MCQs & Entertainment