A political force is one of the actors of marketing macro environment. It is difficult for the marketers to deal with the political environment because:
It is simple to recognize
It is beyond their control
It is easily ignored
It is easily influenced
Buyer and seller similarities is an attribute comes under which one of the following concepts?
Demographic factors
Personal characteristics
Situational factors
Operating variables
Which one of the following statements is an example of a problem that may arise in the implementation of the marketing concept?
The marketer cannot satisfy all the marketing segments
Consumers do not understand what the marketing concept is
Dealers do not support the marketing concept
A product may fit the needs of too many segments
Mr. A prefers Suzuki over Toyota, because he considers Suzuki to be cheaper, faster, more economical and reliable. The evaluation performed by Mr. A is known as:
Customer Satisfaction
Customer Perceived Value
Customer Preference
Customer's Choice--
Deen ast Hussain, Deen Panah ast Hussain
Sardad na dad dast, dar dast-e-yazeed,
Haqaa key binaey La ila ast Hussain
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