::::IIVU ASKARII:::: Mkt501 online quiz# 1

My quiz

Question # 1 of 15 ( Start time: 11:01:46 AM ) Total Marks: 1

Market –oriented firms focus on:

Select correct option:

Retailers

Distributors

Customers

Wholesalers

Question # 2 of 15 ( Start time: 11:02:22 AM ) Total Marks: 1

Which of the following is an example of ancillary service?

Select correct option:

Warranty

Promotion

Labeling

Packaging

Question # 3 of 15 ( Start time: 11:02:41 AM ) Total Marks: 1

Which of the following 4Ps of marketing mix involves decisions regarding brand images, sizes, warranties, returns, designs and features?

Select correct option:

Product

Price

Promotion

Place

Question # 4 of 15 ( Start time: 11:03:11 AM ) Total Marks: 1

Which of the following is the task of selecting an overall company strategy for long-run survival and growth?

Select correct option:

Mid-term planning

Short-term planning

Annual market planning

Strategic market planning

Question # 5 of 15 ( Start time: 11:03:33 AM ) Total Marks: 1

All of the following are the examples of controllable factors EXCEPT:

Select correct option:

Line of business

Corporate culture

Overall objectives of organizations

Competition in the market

Question # 6 of 15 ( Start time: 11:04:01 AM ) Total Marks: 1

Which of the following markets involve buying and selling of goods for their utility and enabling them to make or re-sell a product to others?

Select correct option:

Consumer markets

Business markets

Global markets

Government markets

Question # 7 of 15 ( Start time: 11:04:26 AM ) Total Marks: 1

Which of the following is included in task environment?

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Economy

Technology

Media

Promotion

Question # 8 of 15 ( Start time: 11:04:47 AM ) Total Marks: 1

Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports?

Select correct option:

Product

Price

Place

Promotion

Question # 9 of 15 ( Start time: 11:05:14 AM ) Total Marks: 1

While considering the place for a product which of the following is important for customer.

Select correct option:

Communication

Convenience

Cost

Solution

Question # 10 of 15 ( Start time: 11:05:44 AM ) Total Marks: 1

Pictures and specification of product are added in which of the following part of the marketing plan?

Select correct option:

Financial summary

Executive summary

Situation analysis

Appendix

Question # 11 of 15 ( Start time: 11:06:16 AM ) Total Marks: 1

Which of the following aggressive strategy is without direction?

Select correct option:

Reactor

Analyzer

Defender

Prospector

Question # 12 of 15 ( Start time: 11:06:16 AM ) Total Marks: 1

Retailers are considered under which of the following envirnment?

Broad

Weak

Task

Competitive

Question # 13 of 15 ( Start time: 11:07:06 AM ) Total Marks: 1

The _____ is the central instrument for directing and coordinating the marketing effort.

Select correct option:

Business plan

Production plan

Market plan

Selling plan

Question # 14 of 15 ( Start time: 11:07:32 AM ) Total Marks: 1

The marketing plan should open with a brief summary of the main goals and recommendations. This is called:

Select correct option:

Business analysis

Situation analysis

Executive summary

Mission statement

Question # 15 of 15 ( Start time: 11:07:55 AM ) Total Marks: 1

Which of the following tells about the details of the plan?

Select correct option:

Title page

Market analysis

Marketing strategy

Executive summary

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