::: vuaskari.com ::: MGT602_FALL 2011 ASSGNMENT THREAD DISCUSSION OPEN BY BINISH

Assignment 02: Entrepreneurship MGT602 Marks 20

DISCUSS HERE U ALL MBA-3RD ARE REQUESTED TO PARTICIPATE

The Conceptual Note:

Any entrepreneurial venture which gets a positive response from the market and has potential for growth generally chooses between "organic growth" and "external growth" as a strategy to grow. Both organic and external growth strategies have their merits and demerits and most of the organizations choose the one according to their goals and suitability. "Organic growth" is a strategy in which ventures expand internally by opening own branches and setting up own production facilities in those markets where they do find potential whereas in "external growth strategy" entrepreneurs grant the rights of their business to external partners in the shape of "franchising" or "licensing". Taking over some established brands and businesses is also called external growth strategy. It has also been observed that different businesses use a blend of organic and external growth strategies for growing in different markets.

The Case:

You started a pizza shop with the name of "Pizza Pakistan" in Peshawar in 2009 which was liked by the people and now sells like hot cakes. Your pizza shop is not only well known in Peshawar but also a large number of people living in most of the major cities of Pakistan are aware of it. You have conducted a survey in all major cities of Pakistan and found that people living there know your product and willing to have it. You have also been contacted by some sound parties from Faisalabad, Quetta and Hyderabad to become your franchisee.

The Requirement:

Keeping in view the above case and the note, you are required to make a decision that which growth strategy you will use to expand your business in new markets. Also justify your choice by giving solid arguments in favor of the strategy you will choose and against the strategy which you will not consider.

The Special Note: How can you avoid zero marks status?

Dear Students! You are encouraged to consult both online and offline sources with objective to enhance your understanding of the topic of the assignment. But consulting the sources does not mean that you start copy-paste the material from sources. If you do so you will certainly lose marks or your assignment will be graded zero on account of copying from a source. The workable strategy is to consult the source, enhance your knowledge and write in your own words. If the idea you are writing in your own words is not original then do give the references of the sources you have consulted in the end of your solution. Also do not seek help from any website or blog which offers assignment solution because such sources offer you substandard material which may spoil your future.

Best of luck!

●●Gяєу_Fєяяy ●●
vuAskarian_∂oll

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