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::: vuaskari.com ::: MGT301 Online Quiz#4 Lecture# 1 to 40 January 25, 2012

Assalamu Alaykum Warahmatullahi WaBarakatuhu,

 

"Outside-in" perspective focus on which of following philosophies?

Select correct option:

Product

Satisfaction  

Sales

Promotion

 

 

Marketers are interested in the roles and influence of the husband, wife and children on the purchase of different products and services. Which one of the following segment is being studied by the marketer?

Select correct option:

Family    

Social class

Opinion leader

Reference group

 

 

Mr. A retains complete ownership of all members of its distribution channel. Mr. A channel would be best described as which of the following VMS?

Select correct option:

Corporate

Contractual

Conventional

Administered    

 

 

Mr. ABC and his staff have decided to use target marketing to reach their sales goals. Which are their three steps (in order) to target marketing?

Select correct option:

Market segmentation, market positioning, and target marketing

Market segmentation, target marketing, and market positioning   

Market alignment, market segmentation, and market positioning

Market recognition, market preference, and market insistence

 

 

The marketing information system is not limited to use by the company it serves. It may also provide information to which of the following?

Select correct option:

The government

External partners  

Various publics

Competitors

 

 

Sampling requires the answer to three questions. Which of the following is an inappropriate one?

Select correct option:

Who is to be sampled (what sampling unit)?

How many people should be surveyed (what sample size)?

Why should they be sampled (justification)?    

How should the people be chosen (what sampling method)?

 

 

Fast-food restaurants offer tasty and convenient food at affordable prices; they contribute to fatness that harms consumer health and causes health problems in the long run. This statement reflects which one of the following concepts?

Select correct option:

Marketing concept

Societal marketing concept   

Product concept

Production concept

 

 

Identify the name of a vast public web of computer networks that connect users of all types all around the world to each other?

Select correct option:

Intranets

Extranets

Internet  

Bytes

 

 

Which of the following is a physical, concrete product that you can touch?

Select correct option:

A service

A good   

An idea

A philosophy

 

 

The fact that organizational customers purchase products to be used directly or indirectly in the production of goods and services to satisfy customers' needs. This situation shows which of the following demands?

Select correct option:

Joint

Derived  

Inelastic

More fluctuating

 

 

 

Which one of the following stage is NOT a part of buyer's black box?

Select correct option:

Brand choice

Product choice

Need recognition   

Dealer choice

 

 

All of the following are the stages involved in the consumer adoption process EXCEPT:

Select correct option:

Desire

Awareness

Interest

Trial  

 

 

The environment that is made up of institutions and other forces affecting society's basic values, perceptions, preferences and behaviors shows which of the following environment?

Select correct option:

Cultural environment   

Fictitious environment

Natural environment

Political environment

 

 

At the very least, which of the following identifies the product or brand that might also describe several things about the product?

Select correct option:

Label   

Style

Package

Brand

 

 

If Pepsi sets the price of its six packs to match exactly the price of Coca-Cola's, Pepsi is using which of the following pricing method?

Select correct option:

Demand-oriented

Cost-oriented

Experience curve

Competition-oriented  

 

 

 

When encoding the message, the source should use signs (words and symbols). What must be in these signs?

Select correct option:

New and exciting meanings

Different meanings to different people

Meanings understandable by the target market  

Broad interpretations of signs

 

 

The verbal portion of an advertisement, including headlines, body, and signature reflects which one of the following concepts?

Select correct option:

Copy

Storyboard  

Layout

Script

 

 

The phase in the selling process in which the salesperson gathers as much information about the prospective client before the sales call refers to which one of the following options?

Select correct option:

Reproach   

Approach

Prospecting

Qualifying

 

 

According to Philip Kotler how many marketing management philosophies are there?

Select correct option:

Three

Four

Five   

Six

 

 

Which of the following are those products purchased for further processing or for use in conducting a business?

Select correct option:

Unsought products

Specialty products

Shopping products

Industrial products  

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