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::: vuaskari.com ::: MKT501 Online Quiz#3 Lecture# 1 to 30 January 04, 2012

Assalamu Alaykum Warahmatullahi WaBarakatuhu,


In BCG matrix, products with low market share and low market growth are referred to as:

Dogs

Question marks

Cash cows

Stars

 

 

 

Which of the following is a type of price discrimination in which price varies according to quantity sold?

Forth degree price discrimination

Third degree price discrimination

Second degree price discrimination 

First degree price discrimination

 

 

 

Which of the following method is mostly used in the retailing?

Courier service

Online shops

Self-service 

Counter-service

 

 

 

Which of the following BEST describes the definition of marketing mix?

The way business distribute the products in the market

The way product are arranged in the stores

The way product is priced

The way business elements are combined to meet the needs of customers

 

 

 

Which of the following is usually the target of a market challenger?

Market nicher

Market leader 

Market follower

Market segment

 

 

 

Which of the following is NOT a technique of measuring customer satisfaction and monitoring customer's complaint?

Customer complaints database

Exit interviews

Web and telephone information hotlines

Business Analysis 

 

 

 

Pictures and specification of product are added in which of the following part of the marketing plan?

Financial summary

Executive summary

Situation analysis

Appendix 

 

 

 

Which of the following is also known as problem child?

Dogs

Questions marks 

Cash cows

Stars

 

 

 

Which of the following is the best example of a product that is suitable for sampling?

Shampoo 

Ceiling fan

Leather briefcase

Lawn furniture

 

 

 

Critical path analysis is useful at which stage of the product development Process?

Commercialization  

Concept development

Beta testing

Business Analysis

 

 

 

Which of the following is TRUE about marketing concept?

The customer is always right  

Business is about making money

Sell, sell, and sell

Keep prices low

 

 

 

Which of the following advertising is effective in metropolitan and high-traffic areas?

Newspaper

Radio

Television

Billboards 

 

 

 

IMC stands for what?

Internal marketing communication

Integrated marketing communication 

Integrated managing company

Internal marketing community

 

 

 

Tight cost control is associated with which of the following strategy?

Market segmentation strategy

Market dominance strategy

Differentiation strategy

Cost leadership strategy

 

 

 

Sales decline in the decline stage of the PLC because of technological advances, increased competition, and _____.

Shifts in unemployment

Shifts in the economy

Shifts in consumer tastes and preferences  

Foreign imports

 

 

 

Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products.

Material and parts

Consumer products  

Industrial products

Capital items

 

 

 

Which of the following involves designing and manufacturing the container or wrapper for a product?

Labeling

Branding

Product line

Packaging  

 

 

In the product adoption process, the consumer is stimulated to seek information about the innovation at which of the following stage?

Interest  

Trial

Awareness

Evaluation

 

 

 

 

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