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BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 88
sec(s)


Question # 1 of 20 ( Start time: 06:41:11 AM ) Total Marks: 1
Which of the following is used as research instrument for data collection?
Select correct option:

Experiment
Observation
Questionnaire
Information






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 80
sec(s)


Question # 2 of 20 ( Start time: 06:41:50 AM ) Total Marks: 1
Which one of the following concept is the latest in a marketing philosophy?
Select correct option:

Societal marketing concept
Selling concept
Marketing concept
Production concept






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 87
sec(s)


Question # 3 of 20 ( Start time: 06:43:05 AM ) Total Marks: 1
A firm that operates in more than one country known as:
Select correct option:

Global firm
Marketing firm
Operating firm
Outside firm






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 89
sec(s)


Question # 4 of 20 ( Start time: 06:43:54 AM ) Total Marks: 1
Heavy promotion exists in which of following philosophies?
Select correct option:

Outside-in perspective
Inside-out perspective
Societal marketing concept
Production concept






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 87
sec(s)


Question # 5 of 20 ( Start time: 06:45:02 AM ) Total Marks: 1
Shortage of raw material is specific area of concern of which environmental factor?
Select correct option:

Political Environment
Cultural Environment
Natural Environmental
Technological Environment






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 89
sec(s)


Question # 6 of 20 ( Start time: 06:45:49 AM ) Total Marks: 1
A company is dealing in the business of Encyclopedia selling. In which of the following marketing management philosophies the company falls?
Select correct option:

Production Concept
Selling Concept
Product Concept
Societal Marketing Concept






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 89
sec(s)


Question # 7 of 20 ( Start time: 06:46:56 AM ) Total Marks: 1
Which one of the following attributes may grab attention and produce pleasing aesthetics, but it does not necessarily make the product perform better?
Select correct option:

Branding
Style
Ingredients
Packaging






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 89
sec(s)


Question # 8 of 20 ( Start time: 06:47:29 AM ) Total Marks: 1
Price plays the role of a _____ when price offers a way to quickly attack competitors or, alternatively, to position a firm away from direct competition.
Select correct option:

Signal to the buyer
Instrument of competition
Improvement in financial performance
Design strategy






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 89
sec(s)


Question # 9 of 20 ( Start time: 06:48:48 AM ) Total Marks: 1
When the size, purchasing power and profiles of business market segments can be determined, they are said to possess the requirement of being what?
Select correct option:

Measurable
Accessible
Substantial
Actionable






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 88
sec(s)


Question # 10 of 20 ( Start time: 06:49:24 AM ) Total Marks: 1
In establishing sales promotion objectives, what does a marketer should always do?
Select correct option:

Concentrate on activities that will increase consumer demand.
Focus on consumers.

Be defensive in the methods used.
Align objectives with the organization's overall objectives.






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 89
sec(s)


Question # 11 of 20 ( Start time: 06:50:44 AM ) Total Marks: 1
Which type of cost-oriented pricing is most closely related to markup pricing?
Select correct option:

Cost-plus pricing
Odd pricing
Price fixing
Value pricing






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 88
sec(s)


Question # 12 of 20 ( Start time: 06:51:36 AM ) Total Marks: 1
Which of the following is NOT an alternative to increase in the price of a commodity?
Select correct option:

Reducing product size
Using less expensive materials
Unbundling the product
None of the above






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 88
sec(s)


Question # 13 of 20 ( Start time: 06:52:57 AM ) Total Marks: 1
The concept of _____ marketing communications suggests that the company must blend the promotion tools carefully into a coordinated _____.
Select correct option:

Affordable; promotion mix
Integrated; promotion mix
Percent-of-sales; integration
None of the given options






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 90
sec(s)


Question # 14 of 20 ( Start time: 06:54:17 AM ) Total Marks: 1
Companies begin their marketing with one targeted segment and then expand into other segments refers to which of the following concepts?
Select correct option:

Concentrated
Multisegment
Total market
Target marketing




BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 73
sec(s)


Question # 16 of 20 ( Start time: 09:21:42 AM ) Total Marks: 1
Which of the following sets refers to the sequence of marketing management functions?
Select correct option:

Control – implementation – market planning
Market planning – control – implementation
Implementation – control – market planning
Marketing planning – implementation - control






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 88
sec(s)


Question # 17 of 20 ( Start time: 09:22:33 AM ) Total Marks: 1
People are expected to perform activities according to the persons around them. These activities reflect which one of the following concept?
Select correct option:

Motive
Role
Lifestyle
Tradition






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 88
sec(s)


Question # 19 of 20 ( Start time: 09:23:49 AM ) Total Marks: 1
Which one of the following represents large growing kid and teen market?
Select correct option:

Baby boomers
Generation-X
Generation-Y
Echo boomers






BC090402200 : Muhammad Waqas



Quiz Start Time: 06:41 AM Time Left 90
sec(s)


Question # 20 of 20 ( Start time: 09:24:26 AM ) Total Marks: 1
What do we call a detailed version of a new idea stated in meaningful customer terms?
Select correct option:

Product idea
Product concept
Product image
Product proposal








--
M.Waqas
waqasijaz007@yahoo.com

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