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[vu-students] mgt 301 Quiz # 1 Solved By Afaaq

MGT301 - Principles of Marketing

Quiz # 1

Solved By Afaaq

Start Date Apr 26, 2011 12:00 AM

End Date Apr 28, 2011 11:59 PM

Total Marks 15

 

Question # 1 of 15 ( Start time: 02:49:21 PM )  Total Marks: 1 

Polaroid is aiming its Cool Cam camera at teenagers. Which of the following options reflect Teenagers? 

Select correct option: 

 

 Target audience 

 Segmentation 

 Target market 

 Focus group

 

 

Question # 2 of 15 ( Start time: 02:50:50 PM )  Total Marks: 1 

A company division, a product line within a division, or sometimes a single product or brand refers to which one of the following concepts? 

Select correct option: 

 

 A market 

 The BCG

 An SBU 

 An initiator

 

 

 

Question # 3 of 15 ( Start time: 02:51:55 PM )  Total Marks: 1 

The BCG growth-share matrix classifies which of the following four types of SBUs? 

Select correct option: 

 

 Product; price; promotion; placement 

 Sales; market share; price; promotion

 Stars; cash cows; question marks; dogs

 Planning; organizing; leading; controlling

 

 

Question # 4 of 15 ( Start time: 02:52:09 PM )  Total Marks: 1 

ABC Company is identifying and developing new markets for its current product. ABC Company is exploring possibilities for which of the following strategies? 

Select correct option: 

 

 Product development 

 Market penetration 

 Diversification

 Market development 

 

Question # 5 of 15 ( Start time: 02:52:43 PM )  Total Marks: 1 

What can be offered to a market to satisfy a need or want? 

Select correct option: 

 

 Service

 Customer value

 Product

 Quality

 

Question # 6 of 15 ( Start time: 02:53:31 PM )  Total Marks: 1 

How many forces are in a Porter's model of competition? 

Select correct option: 

 

 Three

 Four

 Five

 Six

 

Question # 7 of 15 ( Start time: 02:54:40 PM )  Total Marks: 1 

Which one of the following is not the component of micro environment? 

Select correct option: 

 

 Suppliers

 Competitors

 Political

 Intermediaries

 

Question # 8 of 15 ( Start time: 02:55:09 PM )  Total Marks: 1 

If Proctor and Gamble, the makers of Ariel, need to know what percentage of customers examines product labels before making a product selection in the supermarket? By which method this study would be accomplished? 

Select correct option: 

 

 Focus groups 

 Mail surveys 

 Personal interviews 

 Observation 

 

Question # 9 of 15 ( Start time: 02:56:35 PM )  Total Marks: 1 

Marketing strategies are developed on the basis of which of the following? 

Select correct option: 

 

 Opportunities

 

 Strength

 

 Threats

 

 Weakness

 

 

Question # 10 of 15 ( Start time: 02:57:30 PM )  Total Marks: 1 

Which one of the following step is the first step of research? 

Select correct option: 

 

 Defining the problem and research objectives

 Developing the research plan

 Implementing the research plan

 Interpreting and reporting the findings

 

 

Question # 11 of 15 ( Start time: 02:57:49 PM )  Total Marks: 1 

Publics--carry news, features, and editorial opinions refers to which of the following publics? 

Select correct option: 

 

 Financial publics

 Media publics

 Government publics

 Citizen-action publics

 

Question # 12 of 15 ( Start time: 02:58:15 PM )  Total Marks: 1 

Which of the following environment includes laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society? 

Select correct option: 

 

 Natural environment

 Political environment

 Societal environment

 Cultural environment

 

 

Question # 13 of 15 ( Start time: 02:58:54 PM )  Total Marks: 1  

Which public take developments into account on larger scale? 

Select correct option: 

 

 Financial publics

 Media publics

 Government publics

 Citizen-action publics

 

 

Question # 14 of 15 ( Start time: 03:00:01 PM )  Total Marks: 1 

Observers have noted a shift from a "me-society" to a "we-society." Which of the following statement reflect this statement? 

Select correct option: 

 

 People's views of themselves

 People's views of others

 People's views of organizations

 People's views of society

 

 

Question # 15 of 15 ( Start time: 03:00:27 PM )  Total Marks: 1 

All of the following options are the part of 4 Cs EXCEPT: 

Select correct option: 

 

 Care

 Choice

 Community

 Culture

Remember Me In Your Prayers
Best regard's
Muhammad Afaaq
MBA 4th (Final Semester) Finance Group
Afaaq_Tariq@yahoo.com
Islamabad
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