::: vuaskari.com ::: MGT301 Online Quiz#3-1 Lecture# 1 to 29 December 29, 2011

Assalamu Alaykum Warahmatullahi WaBarakatuhu,

When Kodak sets the price range of its cameras as low priced and its related film as high priced, it is practicing which one of the following pricing decision?

Market-penetration pricing

Market-skimming pricing

Product line pricing

Captive-product pricing

Which one of the following scheme is TRUE regarding marketing research?

Gathering data, analysis, interpretation

Analysis, gathering data, interpretation

Interpretation, gathering data, analysis

Interpretation, reporting, analysis

A penetration-pricing policy is particularly appropriate when demand is:

Increasing

Highly elastic

Highly inelastic

Decreasing

The first step in the marketing control process is BEST described as one where the marketer performs which of the following activities?

Evaluates performance

Measures performance

Sets specific goals

Takes corrective action

Sale is decreasing due to substitute product, this statement related to which one of the following research?

Causal research

Observational research

Experimental research

Survey research

A cash discount of "2/10, net 30," means that:

The buyer gets a 10 percent discount off the face value of the invoice if the invoice is paid within 2 days.

Payment is due within 30 days; the buyer can deduct 2 percent if the bill is paid within 10 days.

The buyer makes a 2 percent down payment on the face value of the invoice within 10 days; the remainder is due in 30 days.

The buyer gets a 2/10 (20 percent) discount if the invoice is paid within 30 days.

ABC Company launched new mobile phone and tested it in current market. XYZ Company is considering which of the following strategies?

Product development

Market development

Diversification

Market penetration

All of the following are the forces of company's micro environment EXCEPT:

The company

The Supplier

Competitor

Demographic

Which one of the following stage of the product life cycle generates most sales revenue for the firm?

Introduction

Growth

Maturity

Decline

A network of networks that consists of millions of smaller domestic, academic, business, and government networks, which together carry various information and services. Which one of the following networks represents it?

Select correct option:

LAN

Intranets

Extranet

Internet

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