thanks a lot--
On Fri, Feb 25, 2011 at 6:12 PM, Kamran Haider <alliswell.kamran@gmail.com> wrote:
Spring_FinalTerm
MKT501 Feb2011
Question No: 1 ( Marks: 1 ) - Please choose one
Which of the following is not included in retailing?
► Presentation
► Product information
► Buying and assortment
► Pricing
Question No: 2 ( Marks: 1 ) - Please choose one
In which of the following group activities, compromise appears?
► Influencing
► Decision making
► Negotiation
► None of the given options
Question No: 3 ( Marks: 1 ) - Please choose one
Which function is not done by market logistics?
► Purchasing
► Distribution
► Storage
► Market information
Question No: 4 ( Marks: 1 ) - Please choose one
The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. What is the type of discount offered by ABC Furniture store?
► Trade
► Seasonal
► Non-cumulative
► Promotional
Question No: 5 ( Marks: 1 ) - Please choose one
What is the other term used for negotiation?
► Loss-win
► Win-win
► Win-loss
► Loss-loss
Question No: 6 ( Marks: 1 ) - Please choose one
Companies are using public relation to support the sales:
► In short run only
► In long run only
► In short and long run
► None of the given options
Question No: 7 ( Marks: 1 ) - Please choose one
Which of the following price is quoted to a potential buyer, usually in written form?
► Wholesale price
► Market price
► List price
► Retail price
Question No: 8 ( Marks: 1 ) - Please choose one
A seller wants payment from buyer within 10 days of sales (whereas customer can made payment within 30 days) and offers 4% discount if payment is made within 10 days. What type of cash discount will be suitable?
► 4/10 net 30
► 10/4 net 30
► 10/30 net 4
► 4/30 net 10
Question No: 9 ( Marks: 1 ) - Please choose one
Identify the dealing in which seller requires that a dealer may not handle competitors' products.
► Exclusive dealing
► Intensive dealing
► Corporate dealing
► Selective dealing
Question No: 10 ( Marks: 1 ) - Please choose one
Fixed costs ___________ as the number of units produced increases.
► Decrease
► Increase
► Divide in half
► Remain the same
Question No: 11 ( Marks: 1 ) - Please choose one
Which of the following is the basic role of promotion?
► Interpretation
► Communication
► Manipulation
► Information
Question No: 12 ( Marks: 1 ) - Please choose one
Which of the following is TRUE for influencing?
► It has shared objective and resolve conflicts
► It has conflict between parties and no compromise
► It seeks compromise through influencer
► It has common objective proven by influencer
Question No: 13 ( Marks: 1 ) - Please choose one
Which of the following is a type of vertical marketing system?
► Franchise
► Direct selling
► Mail order
► Retailing
Question No: 14 ( Marks: 1 ) - Please choose one
Identify the dealing in which seller requires that a dealer may not handle competitors' products.
► Exclusive dealing
► Intensive dealing
► Corporate dealing
► Selective dealing
Question No: 15 ( Marks: 1 ) - Please choose one
Market price is also known as:
► Effective price
► List price
► Retail price
► Wholesaler price
Question No: 16 ( Marks: 1 ) - Please choose one
When two or more well known brands are combined in an offer it is called:
► Private brand
► Multibrands
► Co-brand
► New brand
Question No: 17 ( Marks: 1 ) - Please choose one
Identify the other name for global market.
► Consumer market
► Import market
► Export market
► Government market
Question No: 18 ( Marks: 1 ) - Please choose one
Only specially selected resellers (typically only one per geographical area) are allowed to sell the `product'. Which of following is true?
► Exclusive distribution
► Intensive distribution
► Selective distribution
► None of given options
Question No: 19 ( Marks: 1 ) - Please choose one
Which of the following is a brand created and owned by a large retailer of a product after purchasing in large quantity from manufacturer?
► Co-brand
► Private brand
► Manufacturer's brand
► Licensed brand
Question No: 20 ( Marks: 1 ) - Please choose one
Which of the following has a quick response towards a new product?
► Opinion leaders
► Late majority
► Early majority
► Early adopters
Question No: 21 ( Marks: 1 ) - Please choose one
The buyer at ABC Furniture Store is informed that if he/she will increase his/her recent order of fifteen mattress sets to twenty, she will receive a 14 percent price reduction. This offer is due to a recent overstock condition at the factory and will not be available in the future. What is the type of discount offered by ABC Furniture store?
► Trade
► Seasonal
► Non-cumulative
► Promotional
Question No: 22 ( Marks: 1 ) - Please choose one
What is the intention of vertical marketing for retailers and wholesalers?
► Increase cost
► Reduce channels
► Reduce control
► Increase control
Question No: 23 ( Marks: 1 ) - Please choose one
A company wants to maximize market share, assuming that market is price sensitive. What pricing strategy you would suggest for the company to achieve this objective?
Cost- oriented pricing
Skimming pricing
Premium pricing
Penetration pricing
Question No: 24 ( Marks: 1 ) - Please choose one
How an increased productivity create competitive advantage?
It reduces cost
It increases retailers
It increases competitors
It reduces growth
Question No: 25 ( Marks: 1 ) - Please choose one
The skimming, penetration, bargaining and bundling are decided in the ______________ of the Marketing Mix strategy.
Price Decisions
Place Decisions
Product Decisions
Promotion Decisions
Question No: 26 ( Marks: 1 ) - Please choose one
Which of the following is known as a set of marketing tools used by the firms to pursue its marketing objectives in the target market?
Select correct option:
Marketing mix
Promotion mix
Offering mix
Product mix
Question No: 27 ( Marks: 1 ) - Please choose one
Using one brand name for several related products is known as which of the
following?
Family branding
Group branding
Combination branding
All of given options
Question No: 28 ( Marks: 1 ) - Please choose one
When a company sells a product or service at two or more prices that do not reflect the promotional difference in cost, what is this referring to?
► Promotional pricing
► Differentiation price
► Price discrimination
► Variation pricing
Question No: 29 ( Marks: 1 ) - Please choose one
All activities of selling, transferring and marketing the products through agents and middleman is called:
► Persuasive marketing
► Indirect marketing
► Direct marketing
► Direct mail
Question No: 30 ( Marks: 1 ) - Please choose one
Which of the following is NOT included in the financial summary of a marketing plan?
► Pro-forma income statement
► Month-by-month agenda
► Breakeven analysis
► Assumptions
Question No: 31 ( Marks: 1 ) - Please choose one
Whenever bread comes in your mind; you usually think of a limited number of brand names. It reflects which one of the following concepts?
► Mind Share
► Dominant mind share
► Market share
► Relative market share
Question No: 32 ( Marks: 1 ) - Please choose one
In which of the following group activities, compromise appears?
► Influencing
► Decision making
► Negotiation
► None of the given options
Question No: 33 ( Marks: 1 ) - Please choose one
Which of the following is about managing strategically the customer's entire experience with the product and company?
► Customer experience management
► Customer retention management
► Customer life-time value management
► Customer relationship management
LONG QUESTIONS
Question No: 63: How you evaluate that Billboard placement can be possible? 3 marks
Question No: 64: Supply chain management addresses how many problems. Discuss 3 of them? 3 marks
Question No: 65: Explain situations where a company may NOT need to have a distribution channel. 3marks
Question No: 66: Buyer decision process consists of many steps. Discuss each of them briefly.
Question No: 67: How you consider the Retail pricing and describe any two strategies which retailer used when he is setting the price policies? 5 marks
Question No: 68: Can Loss Aversion ever be Rational, Discuss?
Question No: 69: What are three distinct types of stimuli in consumer environment acting as input variable for the customer to provide information about specific product? 5 MARK
--
Shah ast Hussain, Badshah ast Hussain
Deen ast Hussain, Deen Panah ast Hussain
Sardad na dad dast, dar dast-e-yazeed,
Haqaa key binaey La ila ast Hussain
--
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If you are looking for evil, look within and if you are looking for good, look withoutFaR!Ha MaQbooLMBA (FINANCE)
--
We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best.
Please visit www.vuaskari.com, get registered for old papers, quiz, assignments and GDBs...
You received this message because you are subscribed to the Google
Groups "VU ASKARI" group.
To post to this group, send email to askarivu1@googlegroups.com
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--
*Qazi Muhammad Umer*
*_MBA _Finance_*
*3rd semester*
*Lahore.*
--
We say, "Be one as Pakistani Nation and grow up for Pakistan's Future". Wish you all the best.
Please visit www.vuaskari.com, get registered for old papers, quiz, assignments and GDBs...
You received this message because you are subscribed to the Google
Groups "VU ASKARI" group.
To post to this group, send email to askarivu1@googlegroups.com
For more options, visit this group at
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